Dutch Design Week 2025
_still work in progress_
_about Dutch Design Week 2025
Dutch Design Week celebrates a quarter century of shaping the future. Under the theme ‘Past. Present. Possible.’, DDW reflects on its legacy, showcases today’s creative energy, and explores what design can become. A platform where ideas connect, possibilities open, and the future is designed together.
_about Our Future Is Somewhere Here
What a great coincidence to have a project researching the connection between past, present, and future at DDW's 25th edition, dedicated to the topics of "Past. Present. Possible"!
What a privilege to be part of 2025's event and to present my project at the Eindhoven Library. Here come my process notes and reflections from the DDW.
_installation setup
📍 Location: Eindhoven Library
The space was perfect for this project. The library team was welcoming and the person who was in charge of organising the DDW setup for the three participants took care of everything in advance.
+ The library was busy with visitors during the whole time, but many of them were there for the library and not for DDW. However, some of them engaged with the projects presented and discovered them by chance.
+ For the DDW visitors, it turned to be slightly challenging to find the entrance and exact location of DDW presenters (for people who were never been at the library before, which was the majority. There were many visitors from out of town and the country). During the week, together with the other participants (Chau and Luang), we tried to improve our visibility (Chau made instagram reels; Luang helped us fix the outdoor DDW sign etc).
▲ Game setup
Thanks to Eindhoven Library, I had a perfect setup for the game:
+ A table for 6 players;
+ A smaller table for display of materials and designs;
+ A TV screen to present the video.
The installation was interactive - the guests were invited to touch and explore everything, and they could sit down and play the game at any time.
_game-playing sessions
tba
_highlights
_numbers
9 days 19 game-playing sessions 56 players 17 countries/lands: Belgium, Bulgaria, the Caribbean, Colombia, France, Germany, Hungary, India, Italy, the Netherlands, Nigeria, Palestine, the Philippines, Portugal, Thailand, Taiwan, and Ukraine 4 facilitated sessions (mostly people who did not know each other) 15 walk-in sessions (families, friends, colleagues, classmates, etc.)
2 new categories suggested by players (love, health) ∞ endless positive feedback 3 follow-ups (invitation to facilitate workshop with the game in Eindhoven; invitation to take part in a project funding application in Brussels; interview for research by a student in Eindhoven)
_quotes
Selected quotes by visitors and participants in the game-playing sessions during the exhibition.
These kinds of things will change the world. (19-10-2025)
I love the setup and your design decisions. (18-10-2025)